Microsoft Director Germany, Ralph Haupter and Jochen Rädeker, Chief of Executive of the Art Directors Club in Germany (ADC), open the German Multimedia Summit DMMK and the international conference for creative industries, Create10 at Römerkastell, Stuttgart. Together with several partners, MFG Baden-Württemberg connects digital masterminds and practitioners from Germany and all over Europe and creates a comprehensive hot spot for creative industries. The hosts expect over 1,000 participants on both main congress days as well as during the accompanying programme.
What does Germany's Director, Ralph Haupter expect from the change of information and communication technology through mobile internet use and cloud computing? And what possibilities does the Chief of Executive of Art Directors Club (ADC), Jochen Rädeker see for Germany, in using social media even more profitably for the respective trademarks? Answers are provided by the IT top managers and the top creative persons on the 10th November 2010, at the joint opening of the renowned German Multimedia Summit DMMK, and the international conference for creative industries Create10, at Kreativzentrum Römerkastell in Stuttgart.
The second day of conference on the 11th November, starts with unconventional, “infecting" ideas: Jessica Greenwood, editor of the London Contagious Magazine, reports about viral promotion campaigns and revolutionary approaches for the leading digital market in London. The founder of the design studios Sensory Minds, Prof. Wolfgang Henseler, reveals how user friendly interfaces can result through intuitive multitouchapplications.
Highly qualified instructors, current business topics as well as exciting case studies distinguish both events. Providers and users meet at the digital creative industry with international representatives from research and politics as well as young talent and innovative companies. DMMK and Create10 offer an international platform directed to the future of networking and exchange of knowledge and experience. The hosts expect over 1,000 participants on both main congress days as well as during the accompanying programme.
DMMK: Digital Masterminds Present Trends and Strategies
As trendsetter for interactive media, the DMMK shows which perspectives can be offered through the use of digital technologies now and in future. Highly qualified representatives from the digital industry and communication professionals from the industry, trade and media, like Daimler, Tengelmann and Holtzbrink, offer a glance at their strategies and discuss trends and case studies from online marketing and e-commerce.
The main topics in this year are:
- Multitouch and Mobile Apps: new dimensions in interaction-design
- Social media: formation of opinion, marketing and collaboration
- Digital brand management and e-commerce: trends und perspectives
Create10: Applications Tested Practically for Medium-sized Businesses and Future Trends for the European Creative Industries
Create10, as international conference, will give impulses for digital trends for the European creative industries. The user forum Digital Business as well as the CReATE-Forum will ensure this with interactive workshops for future trends. MFG and the Ministry of Economy Baden-Württemberg, bring providers and users of multimedia solutions and creative service providers together at the user forum Digital Business. Communication professionals from different user branches as well as experienced agency representatives offer concrete digital solutions for company-communication and marketing, which can be practically used in medium-sized companies effectively. Case studies are provided by high-tech company KUKA Robotics from Augsburg, the automation experts from Pilz in Ostfildern and the tool specialists TTS Tooltechnic from Wendlingen, among others.
Topics of emphasis of the panel are:
- Setting up new business models online
- Social media with added value for B2B-business
- Innovative IT-tools in marketing mix
Five promising ICT-trends will be introduced at the CReATE-Forum, which will shape the European creative industries substantially in the next ten years. MFG Baden-Württemberg together with European partners identified these in context of the great EU-research project CReATE. Among the five trends are:
- New visual dimensions and digital interaction between man and computer
- Improved productivity and semantic software
- New business channels in the World Wide Web
- New flexibility in the mobile age
- New ways of production with user-generated content
Besides, four interactive-designed, special workshops are taking place. In this temporary think tanks on the topics business experience, games experience, mobile experience and visual experience, researchers and user-companies can experience which forces are set free by the creative cooperation of different disciplines and industrial sector, when it comes to development and use of trendsetting digital cross-section technologies.
About MFG Baden-Württemberg
As Public Innovation Agency for ICT and Media, MFG Baden-Württemberg has been strengthening Baden-Württemberg as a business location for IT, media and creative industries since 1995. MFG improves regional innovation and competitiveness including the promotion of regional, national and international cooperation. Its focus is on the support of successful entrepreneurship especially in small and medium-sized companies, also connecting them with application-oriented research and public funding programmes.
About German Multimedia Summit (DMMK)
For more than 18 years the German Multimedia Summit (DMMK) has been one of the most important industrial meeting places of the interactive scene in Germany. As trendsetter for interactive media, DMMK shows which perspectives can be offered through the use of digital technologies now and in the future. Highly qualified representatives of the digital industry and representatives from famous user brand names present and discuss controversial trends and case studies from Internet, e-business and new media.
The European future conference for digital trends in the creative industries, Create10, takes place for the first time on the 10th and 11th November, 2010 in Stuttgart, together with the renowned German Multimedia Summit 2010 (DMMK). Promising future trends for the European creative industries will be presented, new business models in user industrial sectors and success factors for online marketing in B2B communication. Create10 is connected to the great success of the Creativity World Forum 2009 in Stuttgart, which has set new standards for the transnational exchange of European creative industries.